HypeScale is an unit of measure indicating the overall hype level of Tropical Activity in the Atlantic Basin.
This was created after some effort answering the question "How much concern over X situation exists right now?" This includes media response, mentions, activity at this site, other hurricane and weather related sites, and general hit count. It is a measure not of how much actual concern for a system should be, but how the general response to a system is.
The following is arbitrary and not an end all guide: This will be adjusted as needed.
0-1 : Nothing going on to some rumors of storms, maybe a unlikely invest 1-2 : Active Invest, but not likely to develop 2-3 : Active storm, but unlikely to affect land 3-4 : More than one active storm, area, some rumblings 4-5 : Potential land impacts, but unsure 5-6 : Approaching system that has a good chance to recurve or miss 6-7 : Storm approaching, may not be powerful 8-9 : Strong to Major System approaching land 9-10 : Major System approaching Land in populated area.
This is recorded over time.
For example during Katrina's approach the hype scale would have registered and 8 or so, dropped off during the evening, then spiked up closer to 9 or 10 when news of levees and Gulf Storm surge started to come in.
Why record this type of thing? To see patterns of what draws attention to the public and what is right/wrong with over or under hyping a situation.