Although this may be a sociological comment it bears repeating that the addiction to profit making has consequences of killing people when they are depending on a forecast to decide whether or not to evacuate. Until people begin to value people's lives above fame and fortune, we will all be left to making our own decisions and trusting nothing that comes with dollar signs. We all need to know a little meterology:
Come in out of the rain.
Shut the doors and windows when the wind blows.
Get a boat and ride if the water is over your head
Buy food that does not need a can opener unless you have a mechanical one.
Don't believe anyone who doesn't live within 5 miles of you that its raining unless you check for yourself.