Over the past couple of days some of the models indicated more of a west southwest to southwest motion as the high pressure ridge situated well to the north strengthened. Movement over the past few hours has indeed been west southwest and it could be more of a trend rather than a wobble. Landfall is probably going to be just north of Veracruz - but close enough that its going to cause problems in that city.

The only better news is that changes in direction of a developed system tend to disrupt the structure for a short period as the rest of the cyclone attempts to 'catch up' with the change of center direction. This might keep the storm at Cat III rather than Cat IV at landfall - but that will not mean much to the folks living in or near Veracruz who need to immediately seek a safe haven to ride out the storm.
ED